The Unicorn's Shadow by Ethan Mollick
A clear-eyed guide that debunks the myths surrounding high‑valuation startups, arguing that myths like the lone visionary founder, growth-at-all-costs, and fundraising as a signal of inevitable success steer entrepreneurs and investors toward risky choices. Using data, case studies, and practical research, it shows how luck, context, and repeatable processes shape outcomes and offers actionable advice—validate customers early, measure meaningful metrics, build diverse teams, and focus on durable, profitable business models rather than chasing headline valuations.
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- Nationality
- American
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- Original Language
- English
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