Cheap by G. Richard Shell
A concise exploration of why the relentless pursuit of the lowest price can be costly—to relationships, reputations and long-term value—drawing on psychology, business anecdotes and negotiation research to distinguish prudent frugality from harmful stinginess and to offer practical advice on when to haggle, when to pay more for fairness or quality, and how to balance price, dignity and trust for better outcomes.
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