Born To Buy by Juliet B. Schor
The Commercialized Child and the New Consumer Culture
A social critique of how modern marketing and media actively cultivate consumer identities among children, documenting tactics—advertising, branded media, peer-targeted marketing and 'pester power'—that drive materialistic values, reshape family spending and change play and social life; drawing on interviews, surveys and industry analysis, it links childhood commercialization to harms in well-being and inequality and calls for policy and cultural changes (limits on marketing to kids, better parental and school-based education, and corporate responsibility) to protect children from pervasive commercial influence.
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- Published
- 2004
- Nationality
- American
- Length
- Unknown
- Pages
- Unknown
- Original Language
- English
- Avg User Rating
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(3.0)
- Alternate Titles
- None
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