Mc Donaldization by George Ritzer
An Investigation into the Changing Character of Contemporary Social Life
An analysis of how the organizational principles of fast-food operations—efficiency, calculability, predictability, and control through technology—have spread across society, reshaping institutions to prioritize speed, measurable outputs, standardized procedures, and automation; the work shows that while these trends yield conveniences and lower costs, they also produce dehumanization, diminished creativity and quality, cultural homogenization, and the 'irrationality of rationality,' and it explores forms of resistance and alternatives.
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- Published
- 1993
- Nationality
- American
- Length
- Unknown
- Pages
- Unknown
- Original Language
- English
- Avg User Rating
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(3.0)
- Alternate Titles
-
- McDonaldization
- The McDonaldization of Society
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