You Are Not Your Own by Alan Noble

Belonging to God in an Insecure Age

This book traces how the early promise of user control on digital platforms has eroded as designers, companies, and algorithms increasingly shape behavior, extract data, and monetize attention; combining history, case studies, and cultural critique, it exposes practices like dark patterns, surveillance-driven business models, and platform gatekeeping, and argues that the problem is not individual ignorance but systemic design choices and power imbalances that require collective remedies—stronger regulation, new institutional accountability, and technology built around democratic values rather than mere user-facing rhetoric.

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