The Game Changer by A.G. Lafley
How You Can Drive Revenue and Profit Growth with Innovation
A practical guide to making breakthrough innovation a repeatable source of revenue and profit, arguing that game-changing ideas succeed only when matched with clear strategy, disciplined commercial thinking, and organizational alignment; it shows leaders how to set ambitious goals, identify true sources of value, design viable business models, test and scale promising concepts, and build the capabilities and governance to capture returns. Drawing on case studies and actionable tools, the book emphasizes customer insight, cross-functional collaboration, and the trade-offs required to focus resources on the few bold bets that can transform a company’s growth trajectory.
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- Published
- 2008
- Nationality
- American
- Length
- Unknown
- Pages
- Unknown
- Original Language
- English
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- Alternate Titles
- - The Game-Changer
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