Beyond Disruption by W. Chan Kim
This book challenges the fixation on disruption as the primary route to competitive advantage and instead lays out a practical framework for creating sustained growth by opening up uncontested market space through value innovation. It explains how to systematically reconstruct market boundaries, uncover latent demand, and design offerings that deliver leap-in utility at attractive prices while maintaining healthy margins, and it provides tools, case studies, and implementation guidance to help leaders align strategy, organization, and execution for long-term, scalable growth.
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- Nationality
- American
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- Original Language
- English
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