The Art Of Pricing by Rafi Mohammed
How to Find the Hidden Profits to Grow Your Business
A practical guide to pricing that argues companies should treat price as a strategic, revenue-driving tool rather than an afterthought; it explains how to set and test prices based on customer value, segment willingness-to-pay, and competitive context, and covers tactics like value-based pricing, price segmentation, dynamic pricing, bundling, and communicating price changes to customers. The book combines frameworks, case studies, and implementation advice to help managers design pricing experiments, align internal incentives, measure pricing performance, and capture more value without sacrificing demand.
- Published
- 2005
- Nationality
- American
- Length
- Medium
- Pages
- 288 pages
- Original Language
- English
- Avg User Rating
-
(3.0)
- Alternate Titles
- None
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