Balanced Scorecard by Robert D. Kaplan
Translating Strategy into Action
A practical framework for turning strategy into action, this work shows how organizations can supplement financial measures with customer, internal-process, and learning-and-growth perspectives to create a balanced set of performance indicators; it introduces tools such as strategy maps and scorecards to link objectives, measures, targets, and initiatives so leaders can align the organization, monitor execution, and use measurement as a driver of continuous strategic improvement.
- Published
- 1996
- Nationality
- American
- Length
- Moderate
- Pages
- 384 pages
- Original Language
- English
- Avg User Rating
-
(4.0)
- Alternate Titles
- - The Balanced Scorecard
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