Bank 2.0 by Brett King
How Customer Behaviour and Technology Will Change the Future of Financial Services
A forward-looking analysis of how digital technology is reshaping financial services, arguing that traditional banks risk being disintermediated unless they adopt mobile, social, real‑time and API-driven models; customers will increasingly access banking services embedded in devices and platforms rather than branches, so banks must shift from product-focused institutions to data-driven service providers that deliver contextual, personalized experiences. The book explains how payments, lending, advice and customer engagement are being transformed by smartphones, cloud computing, big data and social networks, and offers strategic guidance for banks to innovate, open platforms, partner with fintechs and redesign processes to remain relevant in a rapidly changing landscape.
- Published
- 2010
- Nationality
- Australian
- Length
- Unknown
- Pages
- Unknown
- Original Language
- English
- Avg User Rating
-
(3.0)
- Alternate Titles
- None
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