The Circle Of Innovation by Tom Peters
You Can't Shrink Your Way to Greatness
A brisk, practical manifesto for relentless reinvention that argues companies must make innovation a culture and daily practice rather than an occasional initiative; through vivid examples and hands-on prescriptions it shows how obsessing over customers and design, decentralizing authority, empowering small teams, encouraging experimentation and risk-taking, and relentlessly improving products, processes and service can create distinctive, sustainable competitive advantage in a fast-changing marketplace.
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- Published
- 1997
- Nationality
- American
- Length
- Unknown
- Pages
- Unknown
- Original Language
- English
- Avg User Rating
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(4.0)
- Alternate Titles
- None
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