Empire V by Victor Pelevin

A young man is inducted into a hidden vampire elite in contemporary Moscow and taught to survive by feeding not on blood but on money, celebrity, and the manufactured desires created by advertising and media; as he rises through their ranks he learns how language, branding and spectacle are weapons used to control and commodify human consciousness. The novel is a darkly comic, surreal satire that blends urban fantasy and philosophical critique to expose how consumer culture and power structures turn people into resources and reshape identity.

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