The Economic Naturalist by Robert Frank

A collection of accessible essays that uses basic economic principles to explain everyday puzzles and common behaviors, showing how incentives, trade-offs, and unintended consequences shape choices in markets and daily life. By asking curious “why” questions—about pricing, regulations, social norms, and ordinary business practices—it demonstrates how marginal analysis, opportunity costs, asymmetric information, and institutional rules clarify the causes behind observed patterns. Practical and anecdotal, it trains readers to spot economic logic in ordinary situations and to think more clearly about how incentives influence outcomes.

Purchase from Bookshop.org