Losing The Signal by McNish, Jacquie, Silcoff, Sean
The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry
A fast-paced corporate chronicle of the rise and dramatic fall of the company that pioneered the smartphone era, tracing how visionary engineering, a fiercely loyal user base and tight relationships with carriers propelled two entrepreneurs from a small Canadian firm to global dominance — and how strategic mistakes, internal power struggles, complacency about consumer trends, and the shock of the iPhone and Android ecosystems led to rapid decline. The narrative follows technical battles over security and operating systems, boardroom infighting, failed product bets and legal and financial pressures, showing how one company’s culture and decisions that once created an advantage ultimately undermined its ability to adapt to a new market.
The 17152nd greatest book of all time
- Published
- 2015
- Nationality
- Canadian
- Length
- Medium
- Pages
- 288
- Original Language
- English
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- Alternate Titles
- None
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- 6091st on Our Users' Honorable Mention Favorite Books of All Time (The Greatest Books Users)