Words That Work by Frank I. Luntz
It's Not What You Say, It's What People Hear
The book explores the power of language and how specific words and phrases can influence public perception and behavior. It delves into the art of crafting effective communication by understanding the emotional and psychological impact of words. Through various examples and case studies, the author illustrates how choosing the right language can shape political, business, and personal interactions, ultimately guiding readers on how to communicate more persuasively and effectively in different contexts.
The 17010th greatest book of all time
- Published
- 2007
- Nationality
- American
- Length
- Medium
- Pages
- 300-350
- Original Language
- English
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- Alternate Titles
- None
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This book is on the following 1 lists:
- 6048th on Our Users' Honorable Mention Favorite Books of All Time (The Greatest Books Users)