The Selling Of The President by Joe McGinniss
The Classic Account of the Packaging of a Candidate
The book provides an in-depth look at the marketing and media strategies behind the 1968 U.S. presidential campaign of Richard Nixon. It explores how advertising techniques and television were used to craft and sell Nixon's public image to voters, highlighting the shift in political campaigning towards a more image-driven approach. Through detailed accounts and insider perspectives, the book reveals the behind-the-scenes efforts of Nixon's team to manipulate public perception and the growing influence of media consultants in shaping political narratives.
The 15786th greatest book of all time
Purchase from
Amazon
- Published
- 1969
- Nationality
- American
- Length
- Short
- Pages
- 200-300
- Original Language
- English
- Avg User Rating
- No ratings yet
- Alternate Titles
- None
If you're interested in seeing the ranking details on this book go here
This book is on the following 1 lists:
- The Best Political Nonfiction Books Ever (Esquire)