The Political Brain by Drew Westen
The Role of Emotion in Deciding the Fate of the Nation
The book explores the role of emotion in political decision-making, arguing that voters are more influenced by emotional appeals than by rational arguments. It critiques the traditional view that political campaigns should focus on logical reasoning and policy details, suggesting instead that successful politicians connect with voters on an emotional level. Through analysis of political campaigns and psychological research, the book demonstrates how emotions shape political beliefs and behaviors, emphasizing the importance of storytelling, values, and identity in engaging the electorate.
- Published
- 2007
- Nationality
- American
- Length
- Moderate
- Pages
- 400-500
- Original Language
- English
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- Alternate Titles
- None
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