Zero History by William Gibson

In this novel, a former rock singer named Hollis Henry is drawn into the world of corporate espionage as she is tasked with uncovering the origins of a mysterious and exclusive fashion brand. Alongside her, Milgrim, a man recovering from addiction, navigates the shadowy underworld of marketing and surveillance. As they delve deeper, they encounter a web of intrigue involving powerful figures and cutting-edge technology, blurring the lines between reality and the digital realm. The story explores themes of identity, consumerism, and the pervasive influence of technology in modern society.