Convergence Culture by Henry Jenkins
Where Old and New Media Collide
The book explores the intersection of old and new media, examining how the flow of content across multiple media platforms is reshaping the way consumers interact with media. It delves into the participatory culture that emerges as audiences become more active in creating and sharing content, blurring the lines between producers and consumers. The author analyzes various case studies, such as reality TV and fan communities, to illustrate how media convergence is transforming entertainment, marketing, and the cultural landscape, emphasizing the importance of collaboration and collective intelligence in this evolving media environment.
- Published
- 2006
- Nationality
- American
- Length
- Medium
- Pages
- 272
- Original Language
- English
- Avg User Rating
-
(4.0)
- Alternate Titles
- None
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