A Consumers' Republic by Lizabeth Cohen

The Politics of Mass Consumption in Postwar America

The book explores the transformation of the United States into a consumer-driven society in the post-World War II era, examining how mass consumption became a central aspect of American life and identity. It delves into the ways consumerism influenced economic policies, social structures, and cultural norms, highlighting the role of government, businesses, and citizens in shaping a consumer republic. The narrative also addresses the disparities and tensions that arose from this consumer culture, particularly in terms of race, class, and gender, and how these dynamics contributed to the broader social and political landscape of the nation.