Race, Rock, And Elvis by Michael T. Bertrand

Music in the Shadow of the Civil Rights Movement

The book explores the cultural and social impact of Elvis Presley within the context of race relations in mid-20th century America. It examines how Elvis's music and persona intersected with the racial dynamics of the time, particularly in the South, where he was both influenced by and contributed to the integration of African American musical styles into mainstream rock and roll. The narrative delves into the complexities of cultural appropriation, the transformation of popular music, and the role of media in shaping public perceptions of race and identity during a pivotal era in American history.