Creative Selection by Ken Kocienda

Inside Apple's Design Process During the Golden Age of Steve Jobs

In this insightful memoir, a former Apple engineer shares his experiences working on the development of the iPhone, offering a behind-the-scenes look at the company's unique culture of innovation. Through personal anecdotes and detailed accounts of key projects, the book reveals the iterative process of design and decision-making that drove Apple's groundbreaking products. It highlights the importance of collaboration, creativity, and perseverance in overcoming challenges and achieving excellence, providing readers with valuable lessons on fostering innovation in any field.

Published
2018
Nationality
American
Length
Medium
Pages
288
Original Language
English
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