The Naked Consumer by Erik Larson
How Our Private Lives Become Public Commodities
In this eye-opening exploration of the world of consumer surveillance, the book delves into the intricate and often unsettling ways in which companies gather, analyze, and utilize personal data to influence purchasing decisions. It reveals the extent to which consumers are unknowingly monitored and the sophisticated techniques employed to predict and manipulate their behavior. Through a series of compelling anecdotes and thorough research, the narrative uncovers the hidden mechanisms of the marketing industry, prompting readers to question the balance between consumer convenience and privacy.
- Published
- 1992
- Nationality
- American
- Length
- Medium
- Pages
- 250-300
- Original Language
- English
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- Alternate Titles
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