400 Million Customers by Carl Crow
The Experiences—Some Happy, Some Sad—of an American in China, and What They Taught Him
Set in the bustling landscape of early 20th-century China, this insightful narrative explores the intricacies of doing business in a rapidly modernizing society. The author, drawing from personal experiences, delves into the cultural nuances and economic opportunities that define the Chinese market, offering a vivid portrayal of the challenges and triumphs faced by foreign entrepreneurs. Through a blend of anecdotes and practical advice, the book serves as both a historical account and a guide to understanding the unique dynamics of engaging with a vast and diverse consumer base.
The 4764th greatest book of all time
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- Published
- 1937
- Nationality
- American
- Length
- Medium
- Pages
- 300-350
- Original Language
- English
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- Alternate Titles
- None
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This book is on the following 1 lists:
- 26th on 100 China Books You Have To Read (The China Project)