Код зламано, або Наука про те, що змушує купувати by Phil Barden
Наука про те, що змушує купувати
This insightful book delves into the psychology and science behind consumer behavior, exploring the hidden forces that drive purchasing decisions. It unveils the intricate mechanisms of the human mind that marketers tap into to influence buying habits, offering a blend of scientific research and practical examples. By decoding the subconscious triggers and emotional responses that guide consumers, the book provides a comprehensive understanding of how brands can effectively communicate and connect with their audience, ultimately revealing the art and science of persuasion in the marketplace.
- Published
- 2013
- Nationality
- Unknown
- Length
- Medium
- Pages
- 250-300
- Original Language
- Ukrainian
- Avg User Rating
-
(4.0)
- Alternate Titles
- - Decoded: The Science Behind Why We Buy
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