99 франков by Frederik Begbeder

Роман о рекламе

Set in the glitzy world of advertising, this satirical novel delves into the life of a disillusioned ad executive who grapples with the superficiality and moral bankruptcy of his profession. Through a candid and often cynical narrative, the protagonist exposes the manipulative tactics used to seduce consumers, while simultaneously confronting his own existential crisis and the emptiness that accompanies a life driven by materialism and excess. The story offers a biting critique of consumer culture, highlighting the hollow pursuit of wealth and the personal cost of living in a world obsessed with image and profit.