Negotiate This! by Herb Cohen

How to Care, But Not That Much

In this insightful and engaging guide, readers are introduced to the art of negotiation through a blend of humor, real-life anecdotes, and practical advice. The book emphasizes the importance of understanding human nature and leveraging it to achieve desired outcomes in various situations, from business deals to personal interactions. By focusing on the power of information, time, and perception, the author provides readers with strategies to navigate complex negotiations with confidence and finesse, ultimately empowering them to become more effective communicators and decision-makers.

Published
2003
Nationality
American
Length
Medium
Pages
250-300
Original Language
English
Avg User Rating
(4.0)
Alternate Titles
None

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