Getting Past No by William Ury

Negotiating in Difficult Situations

This insightful guide offers a strategic approach to overcoming resistance and turning adversarial negotiations into cooperative problem-solving sessions. It introduces a five-step method designed to help individuals navigate through difficult conversations, focusing on understanding the other party's perspective, managing emotions, and building a collaborative atmosphere. By emphasizing empathy, effective communication, and creative solutions, the book empowers readers to transform "no" into mutually beneficial agreements, fostering positive outcomes in both personal and professional interactions.

Published
1991
Nationality
American
Length
Short
Pages
200-250
Original Language
English
Avg User Rating
(4.0)
Alternate Titles
None

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