Good To Great And The Social Sectors by C. John Collins

Why Business Thinking is Not the Answer

This insightful monograph explores how organizations in the social sectors can achieve greatness by applying principles that distinguish exceptional companies from merely good ones. It emphasizes the importance of disciplined thought and action, leadership that transcends authority, and the necessity of aligning resources with mission-driven objectives. The text provides a framework for social sector leaders to navigate challenges unique to their fields, such as limited resources and complex stakeholder environments, while maintaining a steadfast commitment to their core values and goals.