New Business Road Test by John W. Mullins
What Entrepreneurs and Executives Should Do Before Writing a Business Plan
This insightful guide provides aspiring entrepreneurs and seasoned business professionals with a comprehensive framework to evaluate the viability of their business ideas before launching them into the market. It emphasizes the importance of assessing market demand, industry conditions, and competitive landscapes, while also considering the capabilities of the founding team. By offering practical tools and real-world examples, the book empowers readers to make informed decisions, minimizing risks and increasing the likelihood of success in the ever-evolving business world.
- Published
- 2003
- Nationality
- Unknown
- Length
- Medium
- Pages
- 300-350
- Original Language
- English
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- Alternate Titles
- None
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