The Longevity Economy by Joseph F. Coughlin
Unlocking the World's Fastest-Growing, Most Misunderstood Market
This insightful book delves into the transformative potential of the aging population, challenging outdated perceptions of older adults as merely a burden on society. It highlights the economic opportunities that arise from an increasingly older demographic, urging businesses and policymakers to innovate and adapt to meet the needs and desires of this growing market segment. By embracing the "longevity economy," industries can tap into the wealth of experience, spending power, and unique demands of older consumers, ultimately fostering a more inclusive and prosperous future for all generations.
- Published
- 2017
- Nationality
- American
- Length
- Medium
- Pages
- 300-350
- Original Language
- English
- Avg User Rating
- No ratings yet
- Alternate Titles
- None
This book is not currently on any lists.