The Enchantments Of Mammon by Eugene McCarraher

How Capitalism Became the Religion of Modernity

This book delves into the intricate relationship between capitalism and enchantment, challenging the common perception of modernity as a secular, disenchanted era. It argues that capitalism, rather than stripping the world of its magic, has instead re-enchanted it by imbuing commodities and markets with a quasi-religious aura. Through a historical and philosophical exploration, the narrative reveals how economic systems have perpetuated a sense of wonder and devotion, akin to religious fervor, shaping societal values and individual desires in profound ways.

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