The Entrepreneurial Self by Ulrich Bröckling
Fabricating a New Type of Subject
This insightful work delves into the pervasive influence of entrepreneurial thinking on modern identity, examining how individuals are increasingly encouraged to view themselves as self-managing enterprises. It explores the societal shift towards self-optimization, where personal success is measured by one's ability to adapt, innovate, and market oneself in a competitive environment. The book critically analyzes the implications of this mindset on personal freedom, social relationships, and the broader cultural landscape, questioning the sustainability and ethical dimensions of living life as a perpetual business venture.
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- Published
- 2007
- Nationality
- German
- Length
- Short
- Pages
- 200-250
- Original Language
- German
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