Misbehaving by Richard H. Thaler

The Making of Behavioral Economics

This insightful book delves into the fascinating world of behavioral economics, challenging the traditional assumptions of rational decision-making in economic theory. It explores how real people often "misbehave" by acting in ways that deviate from the expected rational norms, influenced by biases, emotions, and social factors. Through engaging anecdotes and real-world examples, the narrative illustrates how these human quirks impact markets, policies, and everyday life, ultimately advocating for a more realistic approach to understanding economic behavior.

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