The Irrational Bundle by Dan Ariely
Predictably Irrational, The Upside of Irrationality, and The Honest Truth About Dishonesty
This insightful collection delves into the fascinating world of behavioral economics, exploring the often surprising ways in which human behavior deviates from traditional economic theories. Through a series of engaging experiments and real-world examples, the book reveals how emotions, social norms, and cognitive biases influence decision-making processes. It challenges the notion of humans as purely rational beings, offering a deeper understanding of the underlying factors that drive our choices in everyday life. The narrative is both enlightening and entertaining, making complex concepts accessible to a broad audience.
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- Published
- 2010
- Nationality
- American
- Length
- Long
- Pages
- 600-700
- Original Language
- English
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- Alternate Titles
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