Competing Against Luck by Clayton M. Christensen
The Story of Innovation and Customer Choice
This insightful book delves into the concept of "Jobs to Be Done" theory, offering a fresh perspective on innovation and customer understanding. It challenges traditional market segmentation by focusing on the underlying reasons why customers "hire" products or services to fulfill specific needs or solve particular problems. Through real-world examples and case studies, the book illustrates how businesses can achieve sustainable growth by aligning their offerings with the true motivations of their customers, thereby enhancing their ability to predict and shape consumer behavior effectively.
Purchase from
Bookshop.org
- Published
- 2016
- Nationality
- American
- Length
- Medium
- Pages
- 288
- Original Language
- English
- Avg User Rating
-
(4.0)
- Alternate Titles
- None
This book is not currently on any lists.