The Divine Supermarket by Malise Ruthven

Travels in Search of the American Dream

Set against the backdrop of 1980s America, this insightful narrative explores the intricate relationship between religion and consumer culture. Through a series of vivid observations and personal encounters, the author delves into the ways in which spiritual beliefs are marketed and commodified, drawing parallels between religious fervor and the consumerist mindset. The book offers a critical yet engaging examination of how faith is intertwined with the pursuit of material wealth, highlighting the unique blend of spirituality and commerce that characterizes American society.