Questionnaire Design, Interviewing And Attitude Measurement by E. Phillips Oppenheim
This comprehensive guide delves into the intricacies of crafting effective questionnaires, conducting insightful interviews, and accurately measuring attitudes. It offers a detailed exploration of the methodologies and principles essential for collecting reliable data in social research. The book emphasizes the importance of clear question formulation, the nuances of interview techniques, and the challenges of interpreting respondents' attitudes. It serves as a valuable resource for researchers and students seeking to enhance their skills in designing surveys and understanding the dynamics of human responses.
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- Published
- 1992
- Nationality
- Unknown
- Length
- Medium
- Pages
- 300-350
- Original Language
- English
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