Tourism And Heritage Attractions by Richard Prentice
Managing the Heritage Enterprise
This insightful book delves into the intricate relationship between tourism and heritage attractions, exploring how these sites are marketed, managed, and experienced by visitors. It examines the role of heritage in shaping cultural identity and the economic implications of tourism on historical sites. Through a comprehensive analysis, the book highlights the challenges faced by heritage managers in balancing preservation with the demands of modern tourism, offering strategies for sustainable development and enhanced visitor engagement.
- Published
- 1993
- Nationality
- British
- Length
- Short
- Pages
- 200-300
- Original Language
- English
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- Alternate Titles
- None
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