Not Just For The Money by Bruno S. Frey
An Economic Theory of Personal Motivation
This insightful book delves into the intricate relationship between economics and human behavior, challenging the traditional notion that monetary incentives are the primary motivators for individuals. It explores how intrinsic motivations, such as personal satisfaction and social recognition, often play a more significant role in driving human actions than financial rewards. By examining various case studies and empirical evidence, the book highlights the limitations of conventional economic theories and advocates for a broader understanding of what truly influences decision-making processes in both personal and professional contexts.
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- Published
- 1997
- Nationality
- Swiss
- Length
- Short
- Pages
- 200-250
- Original Language
- English
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- Alternate Titles
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