Branding India by Amitabh Kant
An Incredible Story
This insightful book delves into the strategic initiatives and innovative campaigns that transformed India into a global tourism destination. It explores the "Incredible India" campaign, highlighting the challenges and triumphs faced in rebranding the nation's image on the world stage. Through a blend of personal anecdotes, case studies, and expert analysis, the narrative offers a comprehensive look at the collaborative efforts between government bodies, private sectors, and creative agencies that fueled India's tourism growth, emphasizing the importance of cultural heritage, diversity, and modernity in shaping a compelling national brand.
- Published
- 2009
- Nationality
- Indian
- Length
- Short
- Pages
- 200-250
- Original Language
- English
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- Alternate Titles
- None
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