Cannibals With Forks by John Elkington
The Triple Bottom Line of 21st Century Business
This insightful work introduces the concept of the "triple bottom line," a framework that urges businesses to focus not only on financial performance but also on social and environmental responsibilities. It challenges traditional corporate practices by advocating for sustainable development, emphasizing the need for companies to balance profit with the planet's health and societal well-being. Through compelling arguments and real-world examples, the book highlights the importance of integrating sustainability into core business strategies to ensure long-term success and resilience in an ever-evolving global landscape.
- Published
- 1997
- Nationality
- British
- Length
- Moderate
- Pages
- 400-450
- Original Language
- English
- Avg User Rating
-
(3.0)
- Alternate Titles
- None
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