Advertising In Tourism And Leisure by Nigel Morgan
Promoting Destinations, Imagining Experiences
This insightful book delves into the intricate relationship between advertising and the tourism and leisure industries, exploring how strategic marketing campaigns shape consumer perceptions and drive travel decisions. It examines various advertising techniques and their effectiveness in capturing the attention of potential tourists, while also addressing the challenges and opportunities presented by digital media. Through case studies and expert analysis, the book provides a comprehensive understanding of how advertising influences the dynamic and ever-evolving landscape of global tourism and leisure.
- Published
- 1999
- Nationality
- Unknown
- Length
- Short
- Pages
- 200-250
- Original Language
- English
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- Alternate Titles
- None
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