Golden Arches East by James D. Watson
McDonald's in East Asia
This book delves into the cultural and economic impact of a global fast-food giant as it expands across East Asia. Through a series of case studies, it explores how the brand adapts to local customs, tastes, and business practices while simultaneously influencing societal norms and consumer behavior. The narrative provides a nuanced understanding of globalization, highlighting the interplay between Western business models and Eastern traditions, and offers insights into how a single corporation can become a symbol of modernity and cultural exchange in diverse Asian societies.
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- Published
- 1997
- Nationality
- Unknown
- Length
- Short
- Pages
- 200-250
- Original Language
- English
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- Alternate Titles
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