Belief, Attitude, Intention And Behavior by Martin Fishbein
An Introduction to Theory and Research
This seminal work delves into the intricate relationships between belief, attitude, intention, and behavior, offering a comprehensive framework for understanding how these elements interact to influence human actions. It introduces the Theory of Reasoned Action, which posits that an individual's intention to perform a behavior is the primary predictor of that behavior, shaped by their attitudes towards the behavior and subjective norms. The book provides a detailed exploration of how beliefs form the foundation of attitudes, which in turn guide intentions and ultimately manifest in behavior, offering valuable insights for fields ranging from psychology to marketing.
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- Published
- 1975
- Nationality
- American
- Length
- Medium
- Pages
- 300-350
- Original Language
- English
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