Culture And Consumption by Grant McCracken
New Approaches to the Symbolic Character of Consumer Goods and Activities
This insightful work delves into the intricate relationship between culture and consumer behavior, exploring how cultural meanings are embedded in the objects people consume. It examines the dynamic process through which cultural values and symbols are transferred to consumer goods, influencing purchasing decisions and shaping societal norms. By analyzing various case studies and theoretical frameworks, the book offers a comprehensive understanding of how consumption serves as a medium for cultural expression and identity formation, highlighting the reciprocal influence between cultural practices and consumer markets.
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- Published
- 1988
- Nationality
- Unknown
- Length
- Short
- Pages
- 200-250
- Original Language
- English
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- Alternate Titles
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