Spreadable Media by Henry Jenkins
Creating Value and Meaning in a Networked Culture
In this insightful exploration of the evolving media landscape, the authors delve into the dynamics of how content circulates in the digital age, emphasizing the shift from traditional broadcast models to participatory culture. They argue that media is no longer just distributed but spread by audiences who actively engage, remix, and share content across diverse platforms. This transformation empowers consumers to become co-creators, challenging established power structures and fostering a more collaborative and interactive media environment. The book provides a comprehensive analysis of the implications of this shift for industries, creators, and audiences alike.
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- Published
- 2013
- Nationality
- American
- Length
- Moderate
- Pages
- 352
- Original Language
- English
- Avg User Rating
-
(4.0)
- Alternate Titles
- None
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