If Then by Jill Lepore
How the Simulmatics Corporation Invented the Future
Set against the backdrop of mid-20th century America, this narrative explores the rise of a groundbreaking data analytics company that sought to predict human behavior through the use of algorithms and computer technology. The story delves into the ethical implications and societal impact of this early attempt at data-driven decision-making, highlighting the tension between technological innovation and privacy concerns. Through a blend of historical context and personal stories, the book examines how these pioneering efforts laid the groundwork for the digital age, raising questions about the power and consequences of predictive analytics in shaping the future.
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- Published
- 2020
- Nationality
- American
- Length
- Moderate
- Pages
- 432
- Original Language
- English
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