Overcrowded by Roberto Verganti
Designing Meaningful Products in a World Awash with Ideas
In this insightful exploration of innovation, the author challenges conventional wisdom by advocating for a shift from a focus on user-centered design to a more profound approach that emphasizes meaning-driven innovation. The book argues that in an overcrowded market, true differentiation comes not from incremental improvements but from creating products and services that resonate deeply with people's values and aspirations. By drawing on a wealth of case studies and research, it provides a compelling framework for businesses to rethink their strategies and foster a culture of creativity that prioritizes significance over mere functionality.
Purchase from
Bookshop.org
- Published
- 2017
- Nationality
- Unknown
- Length
- Short
- Pages
- 200-250
- Original Language
- English
- Avg User Rating
- No ratings yet
- Alternate Titles
- None
This book is not currently on any lists.