The Rational Animal by Douglas T. Kenrick
How Evolution Made Us Smarter Than We Think
This insightful exploration delves into the evolutionary psychology behind human decision-making, revealing how our seemingly irrational choices are often driven by deep-rooted survival instincts. By examining the seven "subselves" that guide our behavior, the book uncovers the hidden motives influencing our everyday actions, from consumer habits to social interactions. It challenges the notion of humans as purely rational beings, offering a fresh perspective on the complex interplay between our primal instincts and modern life.
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- Published
- 2013
- Nationality
- American
- Length
- Medium
- Pages
- 320-350
- Original Language
- English
- Avg User Rating
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(4.0)
- Alternate Titles
- None
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